SEO & Google Ads for a technical company

Client

Motormas is a company based in Athens that is active in automation mechanisms for garage doors, security shutters and garage door repair.
It offers installation of its products, as well as its services, throughout Attica.

Challenge

The company had an online presence, but:

• it did not appear high in the organic results,
• traffic was low and untargeted,
• and the Google Ads campaigns had zero conversions.

Bluemind’s goal was to increase leads from Google searches and to improve the ROI of the ads.

Our Strategy

🔸 SEO (Search Engine Optimization)

1. On-site optimization of structure, speed and meta data.
2. Creation of specialized landing pages for areas of Attica (e.g. Garage door repair in Marousi, Chalandri, Gerakas, etc.).
3. Targeting long-tail keywords with high purchase intent.
4. Writing SEO articles & content optimization for topics such as “επισκευή ρολό γκαραζόπορτας” (roller garage door repair) and “επισκευή συρόμενης γκαραζόπορτας” (sliding garage door repair), “τοποθέτηση γκαραζόπορτας” (garage door installation).

🔸 Google Ads

1. Account optimization with a split by service & area.
2. Creation of Search campaigns with call extensions and conversion tracking.
3. A/B testing on headlines, descriptions and landing pages.
4. Targeting users within Attica, with bids adjusted per area.

Results in 3 months

📈 +198% increase in organic traffic
🔍 +38% increase in conversions from SEO
📞 +98 leads from inbound phone calls from Google Ads
💰 -42% reduction in cost per conversion (CPA) in the Ads campaigns
⭐ 1st page of Google for keywords such as:

• επισκευή μοτέρ γκαραζόπορτας (garage door motor repair)
• επισκευή γκαραζόπορτας (garage door repair)

Conclusion

The strategic SEO & Google Ads collaboration delivered substantial results:

• Motormas gained a steady flow of leads from organic and paid search.
• Investing in a proper SEO structure & a performance campaign brought a real increase in clientele and an improvement in brand visibility.

Bluemind.gr

Bluemind designs custom SEO & Performance Marketing strategies for companies that want measurable growth and a steady presence on Google.

The client’s experience

“Bluemind fixed our site. In less than a month we reached the first page of Google. I had tried many partners in the past, but nobody had managed to get us higher than the second page in organic results. New customers find us from Google and ChatGPT. It is the first time I see my online investment really paying off. We receive about 10 phone calls a day from new customers, while the return in relation to the amount we spend on advertising has reached the level of x6 ROI. The difference is huge — and noticeable from the very first month we advertised on Google.” Spyros Georgiou – Motormas (Translated from Greek)