Project Overview
| Client | Construction Company (Confidential) |
| Sector | Construction & Engineering |
| Location | Attica, Greece |
| Target Audience | B2B Clients & Private Project Owners |
| Services | UX Redesign, Strategic Positioning, Conversion Rate Optimization (CRO) |
The problem
The company had strong technical experience and a reputation built on referrals. Its website did not reflect that. It worked as an information brochure rather than a way to attract and qualify serious clients. Organic traffic was steady and people requested quotes, but few requests turned into real projects.
Main UX problems:
- The site did not make clear which clients the company serves.
- There was no clear value proposition.
- The portfolio showed photos, with no story or business context.
- A generic contact form collected no useful information.
- Trust signals were missing: experience, figures, completed projects.
Our approach
We designed the experience around how a construction client judges a contractor. Every visitor is silently asking three questions. This is the core of how we approach website development for B2B companies.
- Can I trust them?
- Do they have the experience?
- Do they take on projects like mine?
Strategic decisions:
- Design driven by trust and purchase decisions, not only by appearance.
- A clear focus on B2B buyers and serious private clients.
- A site that filters leads: fewer, but better qualified.
What we changed
Homepage: sharper positioning (project types and clients served), trust elements above the fold (years in business, completed projects, client types) and calls to action at the right points.
Portfolio: each project presented as problem → solution → result, with photos and technical detail. The portfolio became a sales tool, not a gallery.
Lead forms: shorter forms with pre-qualification questions (project type, budget, area), so irrelevant requests are filtered before they reach the team.
Mobile: a sticky call to action, click-to-call for high-value enquiries and fast access to projects.
Results after 6 months – July 2025
Compared with the previous 6 months. Source: GA4 / call tracking. Traffic, Google Ads budget and social media activity stayed at the same level.
| Metric | Change |
|---|---|
| Qualified leads | +24% |
| Irrelevant requests | −41% |
| Form completion time | −38% |
| Targeted phone calls | +17% |
| Leads converted into projects | +22% |
Financial results
| Metric | Value |
|---|---|
| UX redesign investment | €5,000 |
| Additional project revenue (client-reported) | ~€340,000 |
| Revenue-to-investment ratio | 68:1 |
| Measurement period | 6 months (180 days) |
| Project completion | February 2025 |
Note: The 68:1 ratio compares reported additional revenue with redesign cost. It does not represent profit-based ROI.
What changed for the business
- Fewer but better leads.
- Less staff time spent on irrelevant requests.
- A website that works as a sales channel.
- A clearer, more credible presence in front of serious clients.
Why this matters for construction companies
For a construction company, UX is not about design alone. It is about showing the right client, quickly, that you can be trusted with their project, and filtering out the rest before they take up your team’s time.
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