Strategic & Performance-Driven
Grow your hotel with strategic digital marketing and proven results.
From hotel website development to direct booking growth, Bluemind.gr delivers visibility and measurable growth for modern hotels and hospitality properties.
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A Holistic Approach
At Bluemind, we create digital experiences that fill rooms.
We combine custom WordPress templates, SEO & AI SEO (AEO), metasearch / Google Hotel Ads, and performance campaigns to increase direct bookings and reduce dependency on OTAs.
Hotel website development & digital marketing by Bluemind — specialized expertise for hotels.
What you gain:
Services for Hotels
1) Hotel Websites That Turn Visits into Bookings
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Custom design (no ready-made templates), mobile-first
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Speed, accessibility & multilingual support
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CRO/UX with trust signals, social proof & flexible rate display
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Booking engine integration
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Connection with booking platforms
2) SEO & AI SEO (AEO)
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SEO from scratch: architecture, technical setup & semantic content
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AEO: structured data & content optimized for AI engines
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Local SEO (Google Business Profile / Maps), rich snippets & thematic hubs (attractions, experiences)
3) Performance & Metasearch
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Google Hotel Ads / Metasearch (Trivago, TripAdvisor)
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Branded & non-brand search, remarketing, Discovery / Video for demand generation
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Meta Ads for upper-funnel awareness in target markets
4) Direct Booking Growth
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Fewer booking steps, rates & upsells embedded in the flow
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Urgency/scarcity offers and light loyalty programs
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Cart abandonment tools & email automation
5) Content & Creative
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Conversion-focused copy that sells the experience (rooms, F&B, spa, MICE)
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Photography & video direction, review strategy
6) Pricing & Revenue Support
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Demand analysis, parity checks & promotional windows
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Experience packages & ancillary revenue (transfers, activities)
365-day specialization in hotel digital services by Bluemind.
Indicative Results
FAQ
What does Bluemind’s Digital Performance service for Hotels include?
Bluemind delivers a full direct booking growth strategy, combining Google Hotel Ads, metasearch platforms (Trivago, TripAdvisor), SEO, Google Search, and Meta Ads.
At the same time, we apply demand analysis, rate parity checks, and promotional windows to ensure optimal pricing, visibility, and booking performance.
How do you help hotels reduce dependency on OTAs?
Through a data-driven strategy, we ensure that the hotel’s website ranks first in branded search results and consistently offers competitive pricing through rate parity.
As a result, travelers choose direct bookings, increasing the hotel’s profit margin.
How do you measure performance?
We use ROAS, Cost per Booking, and Conversion Rate by market as our core performance metrics.
All activities are fully integrated with Google Analytics 4 and Google Hotel Ads reports, providing complete transparency and accountability at every stage of the process.Can you support smaller hotels or boutique properties?
Yes. We adapt the strategy based on the property’s budget, size, and target market.
From boutique hotels to resorts and city hotels, Bluemind delivers custom performance plans tailored to each client’s specific goals and conditions.What makes Bluemind different from a typical digital agency?
Bluemind doesn’t just deliver campaigns — we deliver strategy.
We combine marketing data, performance optimization, and revenue intelligence to ensure that every advertising euro produces measurable results in bookings and brand reputation.