Bluemind.gr developed the new website of Eurofast company with custom UX/UI design, On page Search Engine Optimisation (SEO), Dynamic sitemap and all the needed tools for an amazing and professional website, in this exciting new chapter.
For 46 years, Eurofast consulting business company have helped entrepreneurs and businesses thrive through the power of good advice. Eurofast is a dynamic regional business advisory company with a presence in over 21 cities across Southeast Europe, the Middle East (SEEME), and the Baltics. Positioned as a one-stop shop for investors and companies seeking professional services in these regions, Eurofast operates from fully-fledged offices in strategic locations including London, Athens, Nicosia, Sofia, Bucharest, Belgrade, Podgorica, Tirana, Skopje, Zagreb, Ljubljana, Banja Luka, Sarajevo, Cairo, Tbilisi, Kyiv, Vilnius, Tallinn and associated offices in Beirut and Erbil.
As Eurofast prepared for a major rebrand, how could Bluemind.gr ensure the brand values and company purpose are instilled in experiences clients have on the website?
Relationships are at the heart of financial advice and wealth management, so our team adopted a user-centered approach to design brand experiences that embodied the spirit of the client and advisor partnership.
Yet there was an unintentional lack of joined-up thinking and a north star* to aspire to.
We worked alongside Eurofast to create a website that improves the team's approach, process and quality of outputs to better benefit Eurofast' clients and the future of the business.
*North star isn't a short-term goal or a specific metric; rather, it's the ultimate vision you aspire to achieve, the value you aim to deliver.
Over a 3 month programme of work and a highly collaborative process, Bluemind.gr united colleagues around a common vision for a practical website that included company's personas, brand experience principles and visitors navigation strategy with innovation concepts.
Using a mix of competitors research, design sprints, needs based navigation for the good experience of users, strategic of communication and on site SEO techniques, the Bluemind.gr team worked in partnership with Eurofast to create an inspiring website.
Creating the Eurofast's website we followed the simplest and most effective way to attract new clients and establish its online presence.
1. We Kept it simple.
A clean and easy-to-navigate website is key to attracting potential clients and keeping them engaged on the most basic level. We avoid cluttering your website with unrelated images, unnecessary landing pages, and distracting fonts. We focus on creating a visually appealing, user-friendly, and organized website.
A website for financial advisory company should be thoughtfully designed to make it easy for visitors to promptly locate information they need. We chose using clear language and visible mega and drop-down menu options that navigate to well-organized categories of information.
2. We made it mobile-friendly.
With a majority of people accessing the internet through their mobile devices, ensuring that the website is optimized for mobile use is crucial. Eurofast's website is responsive and designed to fit seamlessly on different screen sizes, including smartphones and tablets.
Optimizing of website for mobile use not only improve user experience, but it also improve its search engine rankings.
3. Included only relevant information.
Eurofast's website provide visitors with all the information they might consider when searching for advisory services. This includes details about specific services, search engines tools and other pertinent information that sets our customer apart from other financial professionals.
Also we thought through the components of the business that will distinguish Eurofast from others companies. We showed up the highlights of company and the unique servicing points, such as years of experience or expertise in areas of specialization. This information can persuade visitors to see Eurofast competency in the industry and encourage them toward confidence in its abilities to serve them.
4. We made easy to contact with Eurofast.
The website should simplify the process for potential clients to contact with company. We created a contact form housed within site, and clearly display company's phone number and email address in an easily accessible location.
5. Highlights with Eurofast expertise.
Eurofast has a wealth of knowledge and expertise. Providing helpful articles, blog posts, that provide useful information about taxes and financial services can help Eurofast establish yourself as an expert in its field.
Additionally, we made sure to optimize the website content to be listed in search engines using relevant keywords and meta tags.
6. We included strategic points call to action.
For encouraging visitors to take action we included a clear toggle of actions that leads them to take the next steps on website. This included search strategy and call actions tools thereby maximising the chance of them converting.
At Bluemind.gr we build websites for people not for users! Our websites bring the extensive audience segmentation research through content and strategic Our client websites are memorable and useful to their audience.
Our website design services are tailored to meet the specific needs of businesses. We combine creativity with cutting-edge technology to deliver exceptional results. Whether you need a simple yet elegant informational website or an e-commerce platform with advanced functionality, our team has the expertise to bring your vision to life.
Our web experiences are high-performing, feature-packed and digitally transformative, designed to be user-friendly, fully functional, very secure and able to scale as your enterprise grows.
Let's talk about your project! We can help you build a better brand. We’re great listeners, and even better problem-solvers.