Project Overview

The challenge

Eurofast supports businesses and private clients in 18 countries with corporate, accounting and tax services, transfer pricing, HR and payroll. After a major rebrand, it needed a website that would:

• express one brand identity across every country,
• build credibility with international clients,
• make it easy to navigate many services and markets,
• support new partnerships and enquiries.

Bluemind’s approach

We started from positioning: which clients Eurofast wants to reach in each market, and what they need to see to trust it. On that basis we built:

• Custom UX/UI design, with a structure that guides each visitor to the right service and country.
• SEO from the build stage: page architecture, a dynamic sitemap and a technical foundation for every market.
• A mega menu and an interactive map showing the presence in every country.
• Strategic calls to action for partnership enquiries.
• Responsive design and testing across all devices before launch.

The results

• One consistent online identity across all of Eurofast’s markets.
• A stronger image of credibility with international clients and partners.
• Navigation that leads quickly to the right service and country.
• A website that works as a tool for new partnerships, not just a presentation.

Conclusion

For a group present in 18 countries, the website is the first point of contact with every new client. Our approach to website development starts there: what the visitor needs to understand, in which market, and in what order.

The client’s experience

“Our new website, as part of the rebranding, is modern and its information has been grouped correctly. The reason we chose your company is your significant experience with accounting firms and tax service providers as clients. Thank you Bluemind for the collaboration and the very good result.” Irene Damianou – COO Eurofast